Finding Your Stakeholder: Part 2

Last week I looked into finding my first stakeholder for the OU Recruitment Services. This week I will be finding another stakeholder for them. I am going to look at the parents of the possible concurrent students that I selected last week. These parents have influence over what their child decides to do when it comes to class work, especially if they are the ones who are paying for their children’s education. Money has a strong influence over decisions, and I hope to show the economic benefits of concurrent enrollment to these parents in my direct mailers. I am really looking forward to this week.

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